Tiny Giraffes From DirecTV Ads Now for Sale

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Gregor the Russian billionaire might be the lead in DirecTV's "Opulence" and "Epic Win" ads from Grey New York, but we all know who the real star is—the miniature giraffe. And now you can reserve your own over at PetiteLapGiraffe.com, a brilliant site created for the (sadly, fake) Sokoblovsky Farms, "Russia's finest purveyor of Petite Lap Giraffes." You can watch a live cam of their "bull" giraffe, Vladimir, or look at photos of the cute little critters relaxing in the bubble bath. It's a great example of taking an awesome random detail from a TV campaign and running with it online. The site, concepted and built by Grey (with The Mill in New York handling special effects), offers lots of great tips on owning a tiny giraffe. "PLG's love being indoors in filtered air conditioning. If they can listen to music of Nikolai Rimsky-Korsakov it is dream," notes the copy, which is all humorously written in broken English. And look, they're tidy: "PLG's are very clean. With training they will go in box like cats. Allergies never a problem." Well, I'm sold. Too bad I'm No. 14,870 on the waiting list, with an expected delivery date 21,000 years in the future. Opulence—eventually, I will has it. Hat tip to Kristen Heptinstall on Twitter.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."