Timely ad: What to do in a nuclear accident

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Here's a disturbingly topical new ad campaign from the Belgian government, explaining what to do (and not to do) in case of a nuclear accident. Apparently wrapping your family in aluminum foil is optional, though the recommended course of action is to stay in your home, leave the kids at school and stay off the cell phone. The campaign website gives only slightly more specific guidance on issues like evacuation and taking iodine tablets. Such an ad would have seemed farcically out of date just a month ago, but now the spot's biggest fault is seeming overly humorous on an issue that has become very real for the people of Japan. For a full transcript and more details on the campaign, be sure to visit Osocio.  

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."