This time, it’s not a miracle. It’s an ad.

If you see the face of Jesus in your pint glass, chances are you’ve had one too many. But with Jesus sightings on the rise (at least on eBay), a U.K. group called the Churches Advertising Network is making faux miracles the centerpiece of a new ad campaign aimed at young would-be Christians. The idea is that people do, in fact, find Jesus anywhere and everywhere—and not just burnt into old grilled cheeses. “Where will you find him?” is the tag.