Time to get cracking on that potato patch

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Everyone wants to know what the economic downturn tsunami cataclysm apocalypse will mean for the average consumer. Ed Cotton of Butler Shine Stern & Partners takes a crack at it with an interesting list of what comes next after we wake up to a tough truth: that the era of high living on cheap credit is over. Cotton proposes some brands that could benefit—software like Quicken for budget planning, stores like Costco for bulk-buying 80-ounce jars of mayo and Home Depot/Lowe’s for DIY home improvement, etc. As David Burn at AdPulp notes, though, Cotton’s most intriguing thing to watch is the rise of a grow-your-own-food movement. The part that shocked me was this stat: Americans have an average of $50,000 of annual food production potential on their properties today. Really? I’m a New York City apartment dweller, so count me out (beyond some basil in the window sill). $50K? Forget about the coupon clipping—get planting, people!

—Posted by Brian Morrissey