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Justin Timberlake goes behind the camera to direct a trio of 901 Silver Tequila spots for The Martin Agency. (Watch one below and two more after the jump.) So far, so good, if only because that means we don't have to suffer his shaggy, wise-ass antics in the commercials themselves. Timberlake made an excellent decision not to put the CEO in the spots, especially since he's the chief exec. These ads are all about the product's ability to "liberate" one's desires through its "uncommon" smoothness, and the proposition seems supported by the fluid camera work and philosophical scripts.
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