Diversity, Equity and Inclusion

Tim Hortons Wishes Happy Holidays With Message of Diversity and Inclusion

Snowpeople represent the many who call Canada home

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By Kyle O’Brien

December 10, 2020

Canada is a country full of people of diverse backgrounds and ethnicities, a fact that serves as the centerpiece of the Tim Hortons holiday ad, “Snowpeople.” The 60-second spot shows the joyful act of children and families building snowpeople and decorating them with their own flair.

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Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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