Tillamook Continues Its 'Partnership for Creamier Ice Cream' With Jenny Slate

The actress tells Adweek what really attracts her to the brand

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Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform, which launched in 2021 with style influencer Baddie Winkle.

This time, Tillamook has enlisted a new face for the campaign: comedian, actress and vocal ice cream enthusiast Jenny Slate.

“I

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