Tile’s First Major Ad Campaign Tells the Epic Story of a Beloved Lost Panda

Deutsch and Mark Molloy craft a sad, sweet saga

If your beloved anthropomorphic plush panda bear ever goes missing, don’t sweat it. Tile’s got you covered.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.