Tide Wins the Super Clio for Best Ad Campaign of the Super Bowl

11 top industry creatives choose Saatchi work as tops

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Saatchi & Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, presented by the Clio Awards, honoring the game’s best work.

The four Tide spots, which were also chosen by Adweek as the best of the game, played around with the idea that every ad with people wearing clean clothes—most of them, when you think about it—is, by default, a Tide ad.

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