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My friend Cathy recently IMd me to say that our favorite anti-smoking spokesman, Throat-Hole Guy, is back on TV with vengeance. You remember him—getting his throat hole swabbed, talking with the electronic voice box, complaining that he can’t swim, etc. Now, he just scares the bejesus out of anyone who’s considering having a smoke. Let’s face it, scare tactics can work, and they’re a tried-and-true tactic of anti-vice campaigns. I remember reconsidering my adolescent fling with Skoal after seeing ads with an ex-baseball player and dip aficionado who’d had his jaw removed.
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