Three Olives would like to see your 'O-face'

Three Olives Vodka, aka Three-O, takes the prize for least subtle headline of the week with the offering shown here: "What's your cherry O-face?" The ad is part of a larger "What's your O-face?" campaign that's launching in March from New York boutique agency Agent 16. Elwyn Gladstone, vp of marketing at Three Olives parent Proximo, says the new creative direction springs from the excitement over the brand's unusual flavors, like cherry, grape and root beer.