For those who want more elevator media

In a development that just seems wrong in an Orwellian kind of way, Captivate Network—the elevator-media company, whose name seems kinda creepy if you give it a few seconds of thought—is now also providing desktop content via blogs linked off the Captivate Web site that, according to Brandweek, “amplify topics featured on its elevator screens.” (Captivate’s movie blog is called People Tell Me I Look Like Han Solo.) Mike DiFranza, Captivate’s president, explains: “Nearly 50 percent of our viewers identify Captivate as their primary news source.”