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Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish national football/soccer team. The double-page ad features a visual trick combining a stadium with the characteristic “Thor’s Hammer” headlights of the Volvo V60 to create an illusion that is both a stadium at night and the front of a Volvo.
The ad was created by creative agency Forsman & Bodenfors.
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