‘Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football Association

It features a visual trick that plays on stadium and car lights

Volvo Cars Sweden has been a partner and sponsor to the Swedish Football Association since 2010. Volvo

Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish national football/soccer team. The double-page ad features a visual trick combining a stadium with the characteristic “Thor’s Hammer” headlights of the Volvo V60 to create an illusion that is both a stadium at night and the front of a Volvo.

@cara_02 Cara Anderson is a contributor to Adweek.