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I admit I was fooled. Sort of.
When I saw Thor Björnsson (aka, the Mountain That Rides, aka the Strongest Man on Earth) selling his new sparkling water called HeavyBubbles in the spot below—released on April Fools' Day—I thought it was a prank by HBO.
I expected they might actually start releasing limited-edition dumbbell water bottles.
But it turns out the whole high-production value prank was created by SodaStream, which released an extended video (below) explaining the connection later in the day.
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