This Year, Treat Your Valentine to a Wonderfully Creepy Love Song From Snuggle Bear

And personalize it, for maximum awkwardness

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Whether you’re anticipating or dreading Valentine’s Day, here’s a delightfully ridiculous campaign from fabric softener Snuggle, and its teddy bear mascot, that’s sure to improve your Feb. 14.

In a set of customizable videos, by Campbell Ewald, the fuzzy character doesn’t just speak—it sings schlocky classics like Bill Medley and Jennifer Warne’s “I’ve Had the Time of My Life” (1987) and Minnie Riperton’s “Lovin’ You” (1975)—in hilariously creepy, generally terrible fashion. Better yet, consumers can personalize

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in