This Wonderfully Shot Ad Celebrates the Power of Imagination (and Crazy-Fast Internet)

A soaring journey from M&C Saatchi Stockholm

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Whether you spent your youth playing video games in the ’80s, ’90s or even more recently, one thing that’s consistent is that you never remember what, by modern standards, were chunky pixels and muddy visuals. Instead, you think about how the games came to richer life in your imagination, thanks largely to spirit of exploration and discovery.

A cinematic new spot from Swedish telecom Com Hem and agency M&C Saatchi Stockholm perfectly captures this experience, showing us the perspective of a young boy soaring through desert landscapes in a vintage aircraft.

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