This Weed Killer's Clever TV Ad Spread Like a Weed From One Channel to the Next

Following preroll stunt, 'Prickly' jumps to television

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Television ads are rarely interactive in any meaningful way. But a recent Canadian campaign for Scotts-owned weed killer Weed B Gon was a notable exception—cleverly urging viewers to follow a garrulous weed from one TV channel to the next in real time, the campaign spreading much like a weed itself.

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