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With sustainable fashion on the rise, non-profit H&M Foundation has created a twist on the traditional fashion collection to showcase an eco-friendly future for the industry.
“The Billion Dollar Collection” is a virtual fashion collection, but instead of showcasing the latest clothing styles, each garment represents a start-up that could help make fashion more sustainable and environmentally friendly. The items of clothing showcase the start-ups’ innovations and come with a price tag that estimates the support each company needs to scale.
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