This Tech Agency Is Using NFTs to Fund Wildfire Protection in California

Utilizing a carbon neutral blockchain, YML is donating proceeds to One Tree Planted

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the world.

With the immediacy of the wide-ranging issues that California’s wildfires pose at the forefront, technology agency Y Media Labs (YML) is launching a campaign to promote its new project, Firewatch.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in