This Surreal Bakery Ad About How to Handle Gym Jerks Is a Must-Watch

Agency Gigil cooks up a delightful oddity for Julie's Bakeshop in the Philippines

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No one should ever dispense judgment, much less mockery, at the gym—a fact tackled in a way you won’t forget in a recent ad from the Philippines.

To celebrate local bakery chain Julie’s Bakeshop turning 40, independent agency Gigil made a truly bizarre spot that serves as a warning to anyone who would “auntie shame” at the gym.

Gigil is known for its over-the-top advertising, and the agency’s newest work has quickly made the rounds on social media, being viewed 2 million times in its first days.

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