This Stunning Short Film for Chevrolet Extols the Innate Power of the Color Black

McCann Shanghai blends mythology and sci-fi for the company's newest branding in China

The color black occurs when light is either absent or absorbed, giving it a unique place in both ancient and modern mythology, where it symbolizes authority, solemnity, mystery and sophistication. Though often associated as representing the opposite of good, it is the color of everything from early neolithic paintings to melanite, oil and coal.

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