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Watches have long been a fashion staple, but for the practically inclined, they’re just devices that tell the time.
In a spec spot created by writer and director Skyler Fulton for Casio, his father’s trusty, no-nonsense watch—one that his dad has worn for the majority of his adult life, but has rarely given a second thought—is suddenly seen through a sentimental lens.
The premise of the nearly two-minute film starts off simple but sweet: Fulton’s father received a Casio watch from his brother-in-law in the ’80s, and has worn it nearly every day since.
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