This Snap Filter Alerts You When You Touch Your Face, Which Is All The Time

Belgian creative agency Happiness looks to change behavior

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Before the coronavirus crisis, not many people thought about how often they touched their own face–but in the fight to keep the spread of the virus under control, we’ve all become aware of how frequently we do.

Whether to facepalm, rub our eyes or rest our weary chin after a long day staring at a laptop, it turns out we’re all at it and that it’s surprisingly hard to stop.

But thanks to Belgian creative agency Happiness, you can download a new chat filter that alerts you every time you touch your face–which they reckon is, on average, 23 times an hour.

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