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With health and wellness a major focus among consumers in recent times, plant-based British protein bar Perkier has released a campaign that shows how some people are going to extremes to be good to themselves.
The three 30-second spots in the “So Good You Don’t Have To Be” campaign from creative agency 10 Days aim to promote the brand across social media channels including YouTube, Instagram and Facebook this summer.
Each spot features a character trying too hard to be good to both themselves and the planet.
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