This Smoke Alarm Delivers McDonald's When it Senses You've Burned Dinner

The campaign offers consumers in the Netherlands the chance to win one of the 3D-printed devices

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What’s your plan B for when you burn dinner? Well, the world’s largest fast-food chain McDonald’s hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald’s restaurant whenever it senses that the owner’s food has been reduced to charcoal.

The McDelivery Detector was created using 3D printing to resemble a Big Mac and is available to win in the Netherlands during a limited period with creative from agency TBWA\Neboko.

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