This Shuttle Keeps Driving If You Keep Singing, to Promote Clean Energy

The Fortum Singalong Shuttle will run at a festival in Finland from July 6-8

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If being trapped in a car with people singing nonstop doesn’t sound like your idea of a good time, you may want to sit out the Ruisrock festival in Turku, Finland this year.

Between July 6 and 8, festival-goers will be able to catch a ride on the Singalong Shuttle—an electric car that accepts payment strictly in the form of singing. The shuttle, which transports people back and forth from the Aurajoki riverbank to the festival, promotes the clean energy company Fortum and promises a musical experience in which “passengers can enjoy the music without background noise and carbon emissions.”

With

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in