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What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the threat reportedly faced by a third of British businesses.
London agency AMV BBDO coordinated the “Real World Hack” stunt for client Hiscox, which worked with execs at Brompton Bicycle to surprise employees and passersby at a brand location in Shoreditch.
In one day, the staff watched with confusion as a mirror-image shop called 3rompton opened next door, mimicked its storefront, stole its customers and even created doppelgängers of its employees.
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