This Riveting Footage Will Make You Want to 'Drop Everything and Head Straight to Sapporo'

With Japan's tourism down 99.9%, a film hopes to put Hokkaido island on your must-visit list

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If you’ve never seen the northern Japanese island of Hokkaido and its largest city, Sapporo, in winter, get ready for 90 seconds of breathtaking footage—food and nature porn included—with nary a branded sales pitch.

Who needs one, with cinematic shots and captivating sounds like these?

The video bills itself as a groundbreaking piece of travel filmmaking, with a “dream-like series of fleeting yet extraordinarily powerful images that make the viewer want to drop everything and head straight to Sapporo.”

Mission accomplished.

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