This Riveting Footage Will Make You Want to ‘Drop Everything and Head Straight to Sapporo’

With Japan's tourism down 99.9%, a film hopes to put Hokkaido island on your must-visit list

The sights and sounds of a Japanese sword being made are part of the compelling travel video for the island of Hokkaido. Spandy Films

If you’ve never seen the northern Japanese island of Hokkaido and its largest city, Sapporo, in winter, get ready for 90 seconds of breathtaking footage—food and nature porn included—with nary a branded sales pitch.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.