This PSA Tackles the 'Mate Code' That Keeps Guys From Stopping Their Drunk Friends From Driving

New Zealand campaign aims to reach the 20-something bro

In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the island nation beautiful. Additionally, this ethos is ingrained in the country’s culture and people.

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