This Ad Council PSA on the Fentanyl Crisis Turns Former Drug Dealers Into Classroom Educators

Ad Council and Joan Studios find value in real world expertise

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Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021. With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis.

But what if we put the education in the hands of those intimately acquainted with the dangers of the drug, like former dealers?

In hopes of curbing the sharp increase in fentanyl-related overdoses in recent years, the Ad Council teamed with Joan for its “Real Deal on Fentanyl” campaign.



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