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This Provocative United Way Campaign Reads Between the Lines of Why Kids Drop Out

PSAs highlight how hunger and turmoil keep teens from succeeding in the classroom

First impressions don't tell the full story when it comes to kids at risk of dropping out.United Way of Anchorage
Terry Stanley
By T.L. Stanley

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If you assume a teenager who habitually skips school is a “lost cause” or a “bad kid,” you wouldn’t be alone. But you could be completely wrong.

The United Way in Anchorage, Alaska, via agency Spawn Ideas, uses common misperceptions as a way to draw attention to the backstories of young dropouts whose reasons for not graduating may have little to do with rebellion and more with their untenable situations (homelessness, abuse and neglect among them).

“Look

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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