This Powerful Ad Shatters the Notion That Down Syndrome Means a 'Lifetime of Limitations'

Saatchi & Saatchi spot marks National Down Syndrome Society’s 40th year

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For the past few years, the Canadian Down Syndrome Society, along with their agency FCB, has been aggressive in fostering a sense of empathy and understanding about the condition. Some of the award-winning work from Canada has opened eyes and courted some controversy yet, more importantly, dispelled the myths surrounding people with Down syndrome.

This week, here in the U.S., the National Down Syndrome Society (NDSS), took a similar approach with a new ad that debunks the idea that those with Down syndrome cannot lead fulfilling lives.

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