This Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm for Its 150th Anniversary

Behind-the-scenes photography captures the tournament's essence

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Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to watch the iconic two-week tournament in London.

But what about the people behind the tournament? Supported by the All England Lawn Tennis and Croquet Club (AELTC), off-season is quiet and sparse for the most part, yet in the week leading up to the first match, the grandeur of Wimbledon is on full display and seen through the lens of the many tennis stars casually practicing or taking photos in the mostly empty grounds.

In a rare glimpse into the tournament’s history, Rebel Ventures, a sports digital strategy and tech venture firm, brought together photographers to let fans experience Wimbledon like never before in celebration of the tournament’s 150th



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