This Photo Booth Surprised Women With Pictures That Mirror Domestic Violence Statistics

DDB hacks facial recognition for Terre Des Femmes


Facial recognition software has come a long way since researchers began programming computers to pick out human features in the mid-’60s.

A recent project by the Berlin offices of DDB in collaboration with women’s rights group Terre Des Femmes found a new, shocking application for the technology: highlighting the prevalence of domestic violence.

Violence perpetrated against domestic companions remains a worldwide epidemic. In 2014, the National Network to End Domestic Violence estimated that three American women die at the hands of their own intimate partners every day.

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