This Pack From Southern Comfort Lets You 'Bring Your Own Backyard' to Any Party

The brand put together a bundle that includes folding chairs and a plot of artificial grass

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Relaxing in your backyard is one of the great joys of summer. Southern Comfort made it easier to bring that experience wherever you go by launching a limited-edition Bring Your Own Backyard Pack via the Sazerac House website.

The $99 pack contains a plot of artificial grass you can roll out to create a lawn to go with the double-seat foldout chairs and cooler. It also includes a package of sweet and spicy Southern Comfort Trail ReMix created through a partnership with Nashville Jerky King and Food Network‘s The Grill Dads.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in