This Outdoor Ad Only Makes Sense Because of Where It’s Placed

EasyJet reflects on Bordeaux in work from Buzzman

A great outdoor ad is one that’s so clever and perfectly positioned, it makes you wonder why you don’t see the same approach in almost every city on Earth.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."