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A great outdoor ad is one that’s so clever and perfectly positioned, it makes you wonder why you don’t see the same approach in almost every city on Earth.
That’s certainly the case with French agency Buzzman’s new work for EasyJet. An out-of-home ad on display all this month in the city of Bordeaux features inverted and upside-down text that can only be read in the ad’s reflection in the Garonne River.
The ad’s message in French, “Bordelais, Le Ciel Est A Vos Pieds,” means “People of Bordeaux, the sky is at your feet,” though the ad’s official English translation says “the sky is at your fingertips.”
The rest of the ad’s copy says, “Plus de 30 destinations au depart de Bordeaux,” or, “More than 30 destinations can be reached from Bordeaux.”