This Ode to Body Odor Is Far From the Pits for New Deodorant Brand

The Harmon Brothers create another viral hit

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And now for a little song and dance about embarrassing body odors.

While it might not be an obvious subject for a musical number, it inspired a long-form ad in that genre for challenger brand, Lume Deodorant. The product (“for pits and private parts”) is trying to make a mark in the fiercely competitive all-natural deodorant category.

The spot comes from viral mavens the Harmon Brothers, dipping their toes into songwriting and composing for the first time.

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