Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
By now, we’ve all learned to take most braggadocious ad claims with a grain of salt. Not every pizza can be the best in town. You are most likely not driving the best car in the market, despite a slew of billboards claiming otherwise. And even though just about every blockbuster film claims to be “the No.