By now, we’ve all learned to take most braggadocious ad claims with a grain of salt. Not every pizza can be the best in town. You are most likely not driving the best car in the market, despite a slew of billboards claiming otherwise. And even though just about every blockbuster film claims to be “the No. 1 in the country” at some point, that doesn’t necessarily mean they’re any good. Simply put: commercials lie sometimes.