This Michelob Ultra Campaign Crops Winning Athletes Out of Iconic Photos to Center on Joy

AB InBev and Gut use partial images to tell a full story about the love of the sport

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Pressure to succeed is instilled in many of us throughout our lives. That’s especially true for athletes. While winning is a vital part of being a pro player, many have reached burnout early in their careers as a result of unrealistic expectations.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in