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Finnish agency hasan & partners teamed up with Paola Suhonen, a well-known fashion designer in the country, to create a “Maternity Wear for a 12-Year-Old” campaign to raise awareness of the problem of childhood pregnancy in developing countries and drive donations to children’s rights organization Plan International.
Suhonen’s “Hamptons” collection of maternity wear includes the type of bold colors and whimsical prints (including kittens) often found in children’s clothing, a definitive contrast to the reality facing child mothers. The collection was modeled by Fridah, a Zambian 12-year-old whose baby is due in September, with imagery from award-winning photographer Meeri Koutaniemi.
Yesterday,
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