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This ad really hits you over the head with its message, especially if you’re a mosquito.
A few months back, to introduce Mat Inset insecticide, WMcCann in Brazil created an insert for select issues of Veja magazine. “Discover two ways to kill insects,” the copy says. “Both are fragrance-free.”
Readers were encouraged to remove the insert and wrap it around the rolled-up magazine to create a facsimile of the product’s spray-bottle packaging—which in turn could be used to bash pests.