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A soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand’s home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was “very dangerous, potentially fatal, and consisted of extreme risk-taking behaviour.”
The ad, which shows the man gathering his courage to jump off a cliff and then tumbling an incredible distance before magically sprouting wings, is certainly aimed at promoting bold choices and ends with a tagline encouraging viewers to “Make the Call.”
Britain’s
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