This Love Story Takes One Hell of a Turn as AT&T's New Ads Delightfully Mash Up Movie Genres

This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots from the telecom and agency BBDO pay off the campaign's concept by blending multiple genres into each ad. The result are mini-films that veer in some unexpected directions. The highlight is definitely "Surprise," which features two lovers reunited at an airport, dramatically coming together just as one's flight was preparing to take off. It's a classic Hollywood moment, but one might be wondering how in 2018 you might actually pull that off. Such questions lead to some surprising...well, maybe not answers, but they at least mark a segue into a new genre. We won't spoil any more until you check it out: [kickout id="1"] Another spot in the series is "Bus," which begins with a group of innocent travelers reaching the precipice of disaster, and then—finding an interesting way to express themselves on their way out of danger. [kickout id="2"] The ads were directed by Daniel Wolfe, whose cinematic credits include Honda's 2014 interactive dual-narrative, "The Other Side," this year's hit Bodyform/Libresse ad, "Live Fearless," and Hennessy's soaring "The Piccards" from Droga5. The spots will run before many of the summer's biggest hits, including Jurassic World: Fallen Kingdom and Mamma Mia: Here I Go Again, thanks to a partnership with National CineMedia. The media strategy was handled by Hearts & Science. CREDITS: Creative Agency: BBDO Chief Creative Officer Bbdo Worldwide: David Lubars Chief Creative Officer Bbdo New York: reg Hahn Group Executive Creative Director: Matt Macdonald Executive Creative Directors: David Povill, David Cuccinello Creative Directors: Kevin Mulroy, Dan Kenneally Group Executive Producer: Julie Collins Executive Producer: Jessica Coccaro Director Of Integrated Production: David Rolfe Business Manager: Ashley Lipham Evp, Managing Director: Doug Walker Evp, Managing Director: Rachel Nairn Svp, Senior Director: David Mckenzie Account Supervisor: Allie Knill Svp, Director Of Project Management: Colin Vidika Head Of Integrated Planning, Evp: Angela Jones Communications Planning Director: Mac Russell Media Agency: Hearts & Science President, Hearts BBDO Team, AT&T: Ralph Pardo Hearts & Science, Group Director, OOH Investment: Vanessa Hartley Hearts & Science, Supervisor, OOH Investment: Kat Hamilton Hearts & Science, Media Director: Andres Torrente Hearts & Science, Brand Director: Tim Switzer Production Company: Somesuch X Anonymous Founding Partner: Tim Nash Executive Producer: Nicky Barnes Director: Daniel Wolfe Line Producer: Tom Martin Director Of Photography: Tom Townend Editorial Company: Cosmo Street | Trim Editorial Executive Producer: Maura Woodward Head of Production: Anne Lai Editor: Tom Lindsay Assistant Editors: Alex Morales, Ben Elkaim, Habin Semaan Telecine Company: Framestore London Telecine Artist: Simon Bourne Producer: Chris Anthony Visual Effects Company: Kevin Vfx Supervisor/2-D Lead: Tim Davies Executive Producer: Sue Troyan Producer: Jami Schakel Music /sound Design Company: Barking Owl Sound Composer, “Surprise”: Atticus Ross Composers, "Bus”: Atticus Ross + Jacob Plasse Sound Designer: Morgan Johnson Executive Producer/creative Director: Kelly Bayett Audio Finishing: Sonic Union Engineers: Steve Rosen, Mike Marinelli, Paul Weiss Producers: Justine Cortale, Pat Sullivan