This Lovable Cowboy Selling Ramen Is the Ad Star 2020 Needed

Ramen Hero debuts its first spots from branding studio Iyashi

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This is not a spaghetti Western, it’s a “noodle Western,” starring one famished cowboy straight off the open range after a day filled with ropin’, ridin’ and rustlin’.

And what he wants for dinner is … ramen?

Welcome to the first long-form ad for San Francisco-based startup Ramen Hero, which promises “the best ramen west of the Mitsuishi” and features a rancher who’s stereotypical in nearly every way (Stetson, spurs, chaps and a charming Southern drawl).

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