This Look Inside Spike Jonze's Apple Ad Is as Fascinating as the Film Itself

A behind-the-scenes video worthy of its subject

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Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far.

Now, we get a behind-the-scenes look at the film, which not only answers all of our questions about how it was made—it might just be the most engaging, comprehensive and flat-out best BTS video we’ve seen for an advertisement.

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