This Ketchup Brand Tricked Tripadvisor Reviewers Into Giving a Brutally Honest Taste Test

Curtice Brothers handed out its product to poorly rated restaurants to see if it would make a difference

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Online reviewers have a reputation for being brutally honest. So when ketchup brand Curtice Brothers went seeking unbiased opinions about its product, it knew it could count on the online reviewer community for a candid assessment—for better or worse.

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