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As a leading copywriter for Wieden+Kennedy Portland, Jordan Dinwiddie is no stranger to taking on brand voices and identities. Dinwiddie spoke with fellow creative and Claima Stories podcast host Bimma Williams about their career journeys and the importance of authenticity at Adweek’s Elevate: Experiential and Creativity event last week.
Authenticity is more important than ever
Both Dinwiddie and Williams agree that authenticity is at the core of all successful advertising, especially for today’s consumer who wants to make the world a better place and gives brand loyalty and trust to companies that help them do so.
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